MICHELOB "The Night Belongs to Michelob" Steve Winwood performing Talking Back to the Tonight This is just one in the series of the immensely popular MTV music video inspired The Night Belongs To Michelob commercials which ran from 1986 to 1991. Michelob's ad agency commissioned Steve Winwood to write an original song, which turned out to be Don't You Know What the Night Can Do directed by Adrian Lyne ranked #88 of the 100 greatest commercials |