BARCLAYS BANK "Big” starring Tim Roth Dir: Tony Scott Photo from Night and Day, April 2, 2000 In Tim Roth's commercial, the Pulp Fiction star experiences a world in which the concept of 'big' is constantly changing. For the sequence involving the 'world's biggest ice cream', the crew filmed in Ed Debevicks, a themed hamburger restaurant in LA. The ice cream was prepared especially by a home economist who carved balls out of fondant icing, because it has the same consistency as ice cream but doesn't melt under studio lights. (Text by Susan Broom.)